Category Archives: Twitter

Is it in the Cloud?

For some, the cloud provides flexibility for learning and teaching while on the move but for many large companies they see this as unsafe and systems are locked down so tight you feel your hands are tied.

For example, this weeks episode of CSI (Season 14 – Episode 21: Kitty) has a severe case of identity fraud leading to murder which makes you wonder how much of us is out there for everyone to see and access?  The more we do online the more information there is for the unscrupulous to possess, you can see why some are cautious.

For many who may be in the middle of expansion and are recruiting heavily this can bring many challenges.  A continuous flow of new recruits who require training in their first weeks means that often courses are ‘thrown’ together.  A steady stream of training requirements with limited resources often means that there is little time to develop new content so it becomes a necessity to establish alternative learning solutions as quickly as possible.

In many areas of learning and development, technology has been embraced and is already well established as acceptable learning aids but when there are secrets at stake what is appropriate?

In some situations the classroom scenario has become either obsolete or reduced to a minimum so alternatives need to be found, this could mean combining the classroom with other modes of study.

Meanwhile, the learning environment is changing and technology is rapidly evolving.  One minute you’re ‘keeping up with the Jones’s the next, it’s old news and you feel you’re being left behind, what you know is no longer relevant.

So what should you do?  Be objective and ask yourself the following:

  1. How do you develop new content with limited resources?
  2. How do you develop yourself to deliver this training?
  3. How do you maintain your experience?
  4. How do you keep abreast of what’s happening in your chosen field?

Sharing ideas with ‘the outside world’ is one of the best methods of discovering what’s new and what’s happening today.  The learning community are excellent listeners and make great sounding boards, bouncing ideas around and testing principles.

Developing possible solutions to tricky learning situations is what it’s all about, we learn from others experiences and can take that into our own situations to produce very effective and appropriate learning solutions.

While smartphones make it easier to keep in contact and network, not everything in the World Wide Web is worth spending lots of time on so accessing bits of information quickly and easily while on the move is essential, you never know where the next great idea will come from.  Use whatever resources you can, network with the learning community, pilot learning solutions and just see what happens.

For example, some of the worst training I have seen delivered proved the old adage of ‘death by powerpoint’ as the presenter had well over 120 slides!  Some of the best and most engaging have been delivered using http://www.pechakucha.org/ and Prezi.

Finally, it doesn’t hurt to try something out, what’s the worst that can happen – it doesn’t work, so what, try something else – you never know your solution may be the one that everyone else adopts.

Using Twitter to Promote Your Site

You may already be on Twitter, but are you using it for promoting your website – and to get targeted visitors to your site? Twitter is a real powerhouse of traffic if you take a little time to learn how to do it.

How Does Twitter Work?

Twitter allows users to post messages up to a total of 140 characters, which includes punctuation and spaces. Not only can you tweet via your computer but also through your mobile telephone networks as well. And given that most telephone services limit texts on your cell phones to 160 characters, Twitter opted to limit it to 140 leaving you with 20 characters for your user-name. The messages that you post are public and can be read by anyone who signs up to “follow” your tweets.

Getting Started

Get to know Twitter a bit first – Be sure to read through the Twitter Rules Terms of Service to stay out of trouble.

Create your company profile – Go to twitter.com and click sign up now. Enter your company name just as you want it to appear in the “Full Name” field. This is your user name or “handle” by which you will be known on Twitter. Use the shortest name that describes your company. Preferably your company or website name (without the .com) if its available and not over 20 characters.

Learn the Twitter lingo –Although Twitter seems easy enough, understanding the special terms used to communicate will make using this social network much more effective. Read Twitter 101 to learn about each of the terms used in with your Twitter account.

Personalise your profile – Go into Settings and give your company or website a face. Upload a picture, such as your logo or homepage screen-shot. Then add the names of those who will be tweeting on the account. Its especially important to pay attention to to bio section. It is limited to 160 characters so you need to determine the best way to describe your website and/or what you do. Use some of your most important keywords. Space is limited to one line in the bio section, but you can go to the design tab and utilise the background image on your profile to post additional information.

Begin tweeting – Remember Twitter allows you to post messages only up to 140 characters long, including punctuation and spaces. Its also best to use a casual, friendly tone, or even some humour to keep your tweets from being too dry or boring. a good idea is to make your followers feel like insiders with behind the scenes looks at your company. Write tweets about breaking business news, post links to your website, as well as to other sites or articles you think your followers may be interested in.

Retweet Posts – especially tweets by others that you feel will be of interest to your followers. Always make sure your re-tweets provide value to your followers. This will eventually make you more visible to others who may not have found you otherwise.

Make Connections – Twitter isn’t just an advertising medium, its a Social Medium. Get out and communicate. Use the search box on your Twitter homepage to search for other professionals in your field. Use key terms, specific to your website such to search for mentions of these keywords by other websites, your visitors and potential visitors. When you find interesting tweets you can choose to follow those individuals who posted the tweets. Say hello to be personable. Twitter also has a Find People section to search for specific people, companies or websites by name.

Find out what people are saying about you – Type your company name, website name or products into the search box on your Twitter home page and discover where your company and products are mentioned.

Building Relationships – Respond immediately to any complaints posted and send thank you notes to those who give praise. Offer helpful hints and quickly answer any questions or issues about your site or services.

Promote your Twitter account – Promote your twitter account wherever you can. Post a Twitter badge on your website, connect your Twitter and Facebook accounts. Add your Twitter URL to your signature line for your email.

Tips to help you get the most out of Twitter:

Be sure your posts are interesting! – Its just as easy to choose to unfollow you as to follow you.

  • Follow others – the more people you follow, the more people will follow you.
  • Know your goals – knowing your goals helps you determine what to post and when to post it.
  • Use shortened URL’s – you only have 140 characters, and can often use more than the allotted space for the URL alone. Use the Bit.ly
  • Use DMs (Direct Messages) – to send private messages to other Twitterers who are following you to personally address concerns.
  • Re-tweet Often – but make it good stuff! Re-tweeting is a common form of communicating on Twitter.
  • Pay attention to the Trending Topics on your Twitter search page – these most mentioned terms show you what most people are paying attention to right now and can be used for topics on your own Tweets.
  • Don’t spam people by sending unsolicited @messages or DM’s.
  • Don’t post the same messages to a multitude of accounts, or tweet the same things over and over, or to a multitude of accounts.
  • Do not “follow churn” or follow and unfollow the same people over and over.
  • Ask for feedback – ask friends and followers to give you feedback on your website or products/services.
  • Put a Twitter icon on your homepage

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

Twitter Power 2.0: How to Dominate Your Market One Tweet at a Time

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